Case study

Lead Pipeline Reliability Platform

I designed and built this end to end — data model, backend workers, and the landing page below — to explore what a reliability-first alternative to tools like Zapier could look like for sales-ops teams: dead-letter queues, replay, identity dedup, and a full audit trail so no lead silently disappears between a form and a CRM.

It runs in production for a small company today, handling real lead intake — currently wired to one source, though the architecture supports more. The interactive demo below uses sample data instead of real client records, but it's the same system — feel free to click around.

↓ demo below