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Case study

Lead Pipeline Reliability Platform

I designed and built this end to end — data model, backend workers, and the landing page below — to explore what a reliability-first alternative to tools like Zapier could look like for sales-ops teams: dead-letter queues, replay, identity dedup, and a full audit trail so no lead silently disappears between a form and a CRM.

It's a working prototype, not a live product. Everything below is interactive and running on sample data — feel free to click around.

↓ demo below